In partnership with REI Co-Op and an iconic collection of outdoor brands, we have officially kicked off the winter snow season in style!
A celebration specifically made for skiers and snowboarders, REI’s “Summon the Snow” event series was one part music festival, one part gear expo, with 100% stoking good vibes in summoning that sweet pow.
With 2025 events located in Denver & Seattle on October 25th and November 8th, respectively, the series saw thousands of mountain maniacs congregating to enjoy an evening of talking shop with brand reps, checking out the latest and greatest in winter snow gear, sipping some suds with local beverage vendors, and taking in the live electric tunes of fan-favorite, Ghostland Observatory.
At the Dakine booth, consumers got to check out our latest winter snow protection products, including the new DAKINE x REI Co-Op Daytripper MIPS Helmet & Sector Snow Goggle, while entering for a chance to win some awesome prizes.
It was a fun couple of nights featuring good times with good people and we look forward to doing it all over again next year. Stay tuned for more details with 2026 dates/location to be announced by REI.
